Write ad copy with headline, body and call to action

**Headline** — Stop guessing your water temperature. (38 characters) **Body** — The Kettleworks handle reads the water as it heats, so you pour at the temperature your beans actually want. The gooseneck spout gives you a slow, controlled stream, and the steel body goes in the oven without complaint. [PROOF NEEDED] **CTA** — See it pour → *[PROOF NEEDED] sits where a credibility cue would normally close the body. One line from a named roaster, or a temperature-accuracy figure from your own testing, would carry it. A star rating or a customer count would work too, but only if you have the real number.* --- **Alternative headlines** 1. **Your pour-over deserves better than a guess.** — *Angle: the gear the reader already owns.* Speaks to someone who has invested in a dripper and grinder and is now bottlenecked by the kettle. Makes the product the missing piece rather than an upgrade. (44 characters, over your 40-character cap — trim to "Your pour-over deserves better." at 31.) 2. **The thermometer is in the handle.** — *Angle: pure mechanism, no persuasion.* Trades benefit language for a single concrete fact and trusts the reader to draw the conclusion. Tends to work well with technical audiences and reads as the least advertisement-like of the three. (34 characters) Body and CTA together run 241 characters, inside your 300-character limit.