Conversion copywriter for landing and product pages

Writes full page copy — headline, subheadline, sections and CTAs — against a conversion copywriting framework, with annotations explaining each choice and alternatives to test.

PLPromptByte Library@promptbytePublished Jul 14

TextMarketing #conversion #copywriting #landing page #positioning

Version 1 of 1 · published Jul 14, 2026Version 1 · only version

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Anthropic · Claude Opus 5 PLPromptByte Library Version 1

Prompt

Version 1 · 6 variables · 4 required

Fill in the values below — the customized prompt updates as you type. marks a required value.

Page type{{page_type}}

homepage, landing page, pricing page, feature page, about page, product page. Default: landing page

Product or offer{{product}}

What you are selling, and what makes it different from the alternatives.

Ideal customer and their problem{{audience}}

Who they are, what they are trying to solve, and the words they use for it. Objections welcome.

Primary action{{primary_action}}

The single thing you want a visitor to do on this page.

Proof points(optional){{proof_points}}

Real numbers, named customers, testimonials or case studies. Leave blank only if you genuinely have none.

Traffic source and prior context(optional){{traffic_source}}

Where visitors come from and what they already know on arrival — ads, organic search, email, a specific campaign.

Fill in Product or offer, Ideal customer and their problem, Primary action to copy the customized prompt.

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All models Claude Opus 51

Version 1 · only version

Claude Opus 5 result by PromptByte Library
Anthropic · Claude Opus 5 PLPromptByte Library (@promptbyte)Version 1Published Jul 14
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## Page copy **Headline:** Stop rebuilding the same warehouse report every Monday. **Subheadline:** Tallyroom pulls your throughput, dock time and pick accuracy into one PDF and drops it in your inbox before you get in. **Primary CTA:** Book a 20-minute demo **Problem** — *You already know what the numbers are. Getting to them is the job.* Every Monday the same export, the same pivot table, the same three cells that break when someone renames a column. By the time the report is right, half the morning is gone and the questions have moved on. **How it works** — *Three steps, once.* 1.…
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Usage notes

Adapted from the copywriting skill in Corey Haines' marketing skills collection. The original is a Claude Code skill file that routes to reference documents; this version inlines the parts that stand alone and drops the repo-specific file lookups.

Tips:

proof_points is the field that decides whether the output is usable. Leave it empty and you get a page shaped correctly but hollow. Paste real review quotes, support tickets or interview lines and the "customer language" principle starts doing work.
traffic_source drives message match. A page fed by a search ad should echo the ad's headline; a page fed by a newsletter can assume far more context.
Run it once per page type rather than asking for a whole site. The "one idea per section" discipline collapses when the scope is too wide.
The original skill quotes conversion statistics for clear positioning. Those are unsourced, so this version leaves them out — do not repeat them to a client as fact.
Pair with a line-by-line editing pass afterwards; this prompt drafts, it does not polish.

Attribution: adapted from https://github.com/coreyhaines31/marketingskills by coreyhaines31, licensed MIT. Source file: https://github.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md

Output2,703 characters

## Page copy **Headline:** Stop rebuilding the same warehouse report every Monday. **Subheadline:** Tallyroom pulls your throughput, dock time and pick accuracy into one PDF and drops it in your inbox before you get in. **Primary CTA:** Book a 20-minute demo **Problem** — *You already know what the numbers are. Getting to them is the job.* Every Monday the same export, the same pivot table, the same three cells that break when someone renames a column. By the time the report is right, half the morning is gone and the questions have moved on. **How it works** — *Three steps, once.* 1. Connect your WMS. 2. Pick the KPIs your ops review actually uses. 3. Choose when the PDF lands. **Proof** — Forty warehouses run their Monday review on Tallyroom. At Northgate Logistics, reporting went from four hours to twenty minutes. **Objection handling** — *"We have a custom spreadsheet that works."* Keep it. Tallyroom exports the same underlying data, so you can run both for a month and cancel whichever one you stop opening. **Final CTA:** See Tallyroom on your own data — book a 20-minute demo ## Annotations - The headline names the Monday spreadsheet directly. Message match: this page is fed by search ads for "warehouse KPI reporting", so the reader arrives already thinking about the task, and specificity beats a category claim. - "Four hours to twenty minutes" carries the whole proof section. It is the only hard number in the brief, so it earns the placement. - The objection section concedes rather than argues. Ops managers who built the spreadsheet are defending their own work; a risk-reversal framing lowers the stakes of trying. ## Alternatives **Headline** - Option A: "Stop rebuilding the same warehouse report every Monday." — Names the ritual; highest message match to the ad. - Option B: "Your Monday KPI report, already written." — Shorter, leads with the outcome rather than the pain. Test if the audience skews senior. - Option C: "How long does your Monday reporting take?" — Question format; likely weaker on a paid landing page where the visitor wants an answer, not a survey. **Primary CTA** - Option A: "Book a 20-minute demo" — Sets the time cost, which is the main hesitation for a busy ops manager. - Option B: "See Tallyroom on my own data" — Higher intent, promises something specific. ## Meta content **Page title:** Warehouse KPI Reporting, Automated | Tallyroom **Meta description:** Tallyroom turns your WMS data into one weekly KPI report and delivers it before Monday's ops review. Book a 20-minute demo. *Gap to fill:* the page would be stronger with a named logo row and one direct quote from the Northgate team. Worth collecting before launch.

Conversion copywriter for landing and product pages

Example output

Prompt

Resultsfor version 1

Models represented

Something wrong with this prompt?

Write an event invitation with complete attendance details

Storyboard a product demo around one customer task

Reply to a customer complaint with a concrete next step

Create a competitor comparison brief from buyer evidence

Build an objection-response matrix from sales calls

Turn expert material into a practical lead-magnet worksheet

Discussion 0

Example output

Prompt

Resultsfor version 1

Models represented

Something wrong with this prompt?

Related prompts

Write an event invitation with complete attendance details

Storyboard a product demo around one customer task

Reply to a customer complaint with a concrete next step

Create a competitor comparison brief from buyer evidence

Build an objection-response matrix from sales calls

Turn expert material into a practical lead-magnet worksheet

Discussion 0